A bespoke package at the right price

PRA provides a proactive, cost effective IT PR and Marketing Service.

You choose the elements to meet your business requirements and we build the package to match - for a set monthly fee. With no hidden extras, you know exactly where your marketing budget is going.

IT PR Services

We work with you to achieve your PR goals. Whether it is to raise your profile to ease the sales cycle, to prepare for a stock market listing, affect a trade sale, or to attract new investors we take a highly practical approach that gets results.

We research, write and issue an agreed number of press releases, case studies or articles to targeted publications, journalists, websites and social media outlets.

We call editors and journalists to check interest and relevance.

The service also includes:

News Making initiatives - creating and exploiting topical industry issues

Editorial Calendar - ensuring inclusion in key media features

Relationship building with editors and journalists for both online and tradition print publications - securing opportunities in the right media

Industry Award Entries - we can help with award entries - and have an excellent track record of winning

Social Media - we can advise you on the best way to approach social media including blogging, micro-blogging and podcasting

Monthly activity reports - so you know exactly what you are getting for your money

IT Marketing Services

We work with your team to achieve your goals. Whether you need additional support for a specific campaign, or you want a completely outsourced marketing resource, PRA is able to deliver.

PRA offers the following services:

Telemarketing and lead generation - devising telemarketing campaigns to generate qualified leads

Case studies - researching, writing and seeking approvals

IT business writing - from product sheets, corporate brochures and white papers to web copy

Newsletters - to communicate with customers and prospects alike

Direct marketing and email marketing campaigns - including lead generation activity to maximise effectiveness

Outsourced Marketing - as well as all the services listed above, we can provide a fully outsourced marketing operation. From managing events, your attendance at exhibitions, compiling directory entries, fielding all those sales calls with offers too good to turn down (we filter them and present you with only those that really are good for your business), and we can even manage your marketing budget.